Mobile users are spending more and more of their time on fewer platforms. Information gathering is so crucial in research; gather it and then tabulate it. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). TD-IDF means that content should include …

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content …

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Social media integration is another effective method of increasing your online sales in the long run. It has …

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words …

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Google doesn …

Apart from analytics, there are other ways to understand any given SEO landscape. Doing so will dramatically bias outcomes in your favor. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. The only way unethical SEO techniques are ever going to be eradicated is …

This defeats Google’s purpose since providing valuable information to users is the goal. There are remedies that a company can take when they encounter bad traffic or other competitor activity. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? If there was one thing that we could get across to …

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Select the best related keywords and start a list. Words with …

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn …

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

Increasingly specific and much longer search queries are required in order to find the right information. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Technical SEO is defined …

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Analyze search engine rankings and web traffic to determine the effectiveness of the …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The number of external links you receive …

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. When a search …

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo …

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. When you think about keywords what are …

Google tends to prefer Featured Snippet content that begin logically as an answer would. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search …

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. All the content you produce should be tailored to your target customer / audience …

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget …

Optimise your website content for the best organic reach possible. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Make sure the site makes good use of …

Competitor analysis is a lot easier when you have the right tools. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine …

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog …

It has long been understood that Google’s ranking algorithm is complex (by design). Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. A search result with …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl …

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR …

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The amount of time …

Paid link-building is considered black hat SEO and is likely to incur a penalty. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A …

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. The structure of your URL can affect both your page’s ranking, but also the user experience. Always keep the restrictions of the small …

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see …

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). While most of …