Increase Organic Traffic by the manipulation of URLs

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Google explicitly states they don’t have a …

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Think about link building from the start

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American …

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Authorship is an advantage to the little guy

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Generally speaking where a user is asking a question as part of their search query the results will return …

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Quick Wins

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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Google displays the mobile-friendly results first

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When your schedule is manic and you just haven’t got the time …

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How are you supposed to do this?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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How do You Know Your Website Has Been Attacked?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Remember: Google wants to see that people are spending time on your website and the best way you can ensure …

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Only build citations for real physical locations

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. As other search engines become the default Web browsers instead …

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We've reached a tipping point

Google is getting better and better at recognizing content that truly is useful to people. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to …

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Technical aspects of redirecting pages

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

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What have you tried that doesn’t work?

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Machines are writing stories and that is often something Google is not a fan of. Whether you purchase a separate domain (recommended) for your blog, or host it …

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Domain name – make it brandable

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Google owns roughly 70% of the search engine market share

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other …

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Optimize websites for search engines

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search …

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Use Google Keyword Planner To Find Untapped Keywords

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google does not expect you to meet all …

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Meaty meta descriptions

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Search Engine Optimization, or SEO, is an integral part of any digital marketing …

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Each piece of content targets a single keyword

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The other point that has become increasingly important is that relevant anchor text should be …

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Brainstorming and Keyword Generating

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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Preserve Your Valuable Links

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. During the life of any website pages come and go. It’s perfectly normal to …

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Limit your searches to a specific high level domain

Anchor text has been a huge talking point within SEO for many years now. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools …

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Mapping Your Products and Services

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google …

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