Show benefits, value or solutions to problems

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Through links, search engines use robots called crawlers and spiders to skim information …

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Distribute your content effectively

It evolves too quickly. For example, you have been creating webpages and blog posts that are just 200-300 words. You can also use platforms like Twitter to find potential customers and draw them to your brand. There’s a lot that goes into this and we’re talking the technical …

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Things to avoid when dealing with search queries

after coming up with all possible variations of ‘B’. Search engines pay attention to how long a user stays on your website and the pages they view. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search …

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Take a customer focused approach to citations

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Over the years, I’ve gotten …

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Fix all Broken links

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down …

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Figure out your audience and message

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Search engine optimization is a tool to …

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Use some of your best keywords in your bio

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. A web page can be given an immediate freshness score based on its publication date, which decays …

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Optimize Social Share Image Settings

SEO is alive and well, and its just as powerful as it ever was. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps …

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Optimize all content through SEO best practices

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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SEO competitor link profile analysis best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The best practice for internal linking is to think primarily …

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Finding Expired Domains For Pay Per Lead Marketing

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern …

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SEO is Seriously Effortful Optimization

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the best ways to get links when you’re first starting out is to ask people you …

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Use both internal and external links to add further value

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Technical aspects of building links

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO is a set of practices and techniques to optimize a website to get …

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Going deep into the aspects of Search Engine Marketing

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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What is SEO really about?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The most effective way to boost your website’s indexation …

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Optimize from tail to head

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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What are the different revenue models for SEO?

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy …

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Is Cross linking bad?

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. As you create content for your website, link to other pages …

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How Google handles it

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Do the main pages of the site …

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How do backlinks help SEO?

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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The best practices in SEO change very little from year to year

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn …

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Who Would Link to You?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. One of two things can happen when you begin an SEO campaign, you can jump …

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Number of linking root domains

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by …

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Find out who is linking to your site

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be …

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