On page optimization is an important component of SEO

Find out which channels are driving traffic to your competition . Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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Accentuate the positive

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Google has access to all this incredible …

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SEO is Seriously Effortful Optimization

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Invest in SEO

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. How do you work out the price of SEO packages? The page title is still one of the most important ranking factors for Google, so …

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Use outbound link strategies

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Website Optimization is about …

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See what keywords you already rank for

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s …

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The most time consuming aspect is link building

Personalization is one of the most talked about frontiers in search. Link building isn’t dead. Not by a long shot. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a …

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Natural building blocks for your site

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. There are …

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The next step is often forgotten

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Use the rel=nofollow tag in the links to websites that you do not trust, you …

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Your authorship byline will get you noticed

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Although the role of keywords in SEO has changed …

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Understanding the rationale behind site structure

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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What is that page’s PA (page authority)?

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines …

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It’s a win-win SEO strategy!

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. What would you type into a search engine to find your business website …

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Use Social Bookmarking To Boost Page Rank

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference …

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Rate of new link growth may signal freshness

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability …

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Get a Column on an Industry Publication

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. When optimizing your Google My Business page, remember to upload your business logo and photos …

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