Spend time actually optimizing for just one or two keywords

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

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Overusing topic tags can be harmful

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas …

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Data Mining – Release the Scrapers

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. When a search …

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A service that does what you're looking for

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo …

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Include keywords to help searchers identify with your site

Google tends to prefer Featured Snippet content that begin logically as an answer would. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search …

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What factors affect a search?

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget …

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SEO quality best practice

Optimise your website content for the best organic reach possible. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Make sure the site makes good use of …

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Internal linking is a secret weapon for search optimisation

Competitor analysis is a lot easier when you have the right tools. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine …

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Rankings, On-page and Off Page SEO

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog …

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Maximize Organic CTR

It has long been understood that Google’s ranking algorithm is complex (by design). Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

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Web 2.0 indexing works wonders

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. A search result with …

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You’re not a content marketer, unless you’re also an SEO

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl …

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Claim and finetune your Google My Business listing

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR …

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Bad backlink tactics

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The amount of time …

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Optimization ensures the Website is easy to index

Paid link-building is considered black hat SEO and is likely to incur a penalty. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A …

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Brushing up the basics

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. The structure of your URL can affect both your page’s ranking, but also the user experience. Always keep the restrictions of the small …

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What exactly is keyword density?

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see …

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Page load is an important SEO factor

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Boost Site Speed

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). While most of …

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