The most time consuming aspect is link building

Personalization is one of the most talked about frontiers in search. Link building isn’t dead. Not by a long shot. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a …

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What are the different revenue models for SEO?

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy …

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Natural building blocks for your site

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. There are …

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Don’t Forget to Check Plurals

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Is Cross linking bad?

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. As you create content for your website, link to other pages …

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Take all the data you get

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engine crawler analyzes the raw HTML form of a web page. If you …

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The next step is often forgotten

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Use the rel=nofollow tag in the links to websites that you do not trust, you …

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Your authorship byline will get you noticed

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Although the role of keywords in SEO has changed …

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Understanding the rationale behind site structure

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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How Google handles it

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Do the main pages of the site …

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What is that page’s PA (page authority)?

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines …

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Improve your visibility in organic search results

Local SEO is, inarguably, the best bet for local businesses to grow big. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that …

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It’s a win-win SEO strategy!

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. What would you type into a search engine to find your business website …

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How do backlinks help SEO?

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Use Social Bookmarking To Boost Page Rank

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference …

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The best practices in SEO change very little from year to year

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn …

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Each piece of copy has an individual purpose

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A major consideration when creating internal backlinks is how you link different assets together. Wouldn’t it be great to give Google & Bing a list of all the pages we …

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Who Would Link to You?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. One of two things can happen when you begin an SEO campaign, you can jump …

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Gather Referring Domains for your website

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. The shift to mobile devices has caused Google to change the methodology behind how …

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Number of linking root domains

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by …

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Find out who is linking to your site

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be …

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Rate of new link growth may signal freshness

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability …

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Get a Column on an Industry Publication

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. When optimizing your Google My Business page, remember to upload your business logo and photos …

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The main aim of your content

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Domain to page relevancy means …

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