Things you most likely didn't know about SEO

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". I have long believed in the power of …

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Concentrate on actionable text links

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. There is an argument that you should add canonical tags to the …

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Beginner's guide to inbound links

There are also companies who sit between both camps almost grey hats so to speak. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Staying on top of …

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Make reporting a priority

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Anyone with a site that provides useful content and has the right network can now drive organic traffic. To that point, pages with short content that does not help website visitors at all end up falling short in …

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Improve engagement by utilising bread crumbs

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. The fastest turn around in organic traffic comes from small tweaks to existing pages. An old SEO trick is to create multiple …

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Small but important things to observe about link exchanges

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. The journey to better …

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Are search volumes affected by conversion rates

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Essentially, the higher CTR you have, and the more user experience your site receives, the higher …

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This story about nofollow links will haunt you forever

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Link and link popularity/link exchange is a factor favoured …

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You don't need special search engine pages

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services …

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The reality is that blogging is a medium

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. You should monitor each backlink you create or earn and verify if it carries any SEO value. Blogging is about quality content. Well-written, interesting will find an audience regardless …

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Optimize Social Share Image Settings

SEO is alive and well, and its just as powerful as it ever was. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps …

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Decide if you're dealing with a search engine penalty

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Link-building can also come …

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Think less about optimizing for specific keywords

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and …

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Add a blog to your website and start writing

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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What the Keyword Data Tells You

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. It’s a new era for SEO, an era where you can no longer keyword-stuff …

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On page optimization is an important component of SEO

Find out which channels are driving traffic to your competition . Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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Identify and remove duplicate content

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Optimize all content through SEO best practices

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Accentuate the positive

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Google has access to all this incredible …

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Internal linking is a really effective SEO technique

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. To be a part of the party, make sure your business website …

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SEO competitor link profile analysis best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The best practice for internal linking is to think primarily …

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SEO is Seriously Effortful Optimization

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Invest in SEO

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. How do you work out the price of SEO packages? The page title is still one of the most important ranking factors for Google, so …

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Finding Expired Domains For Pay Per Lead Marketing

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern …

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Use outbound link strategies

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Website Optimization is about …

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SEO is Seriously Effortful Optimization

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the best ways to get links when you’re first starting out is to ask people you …

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Use both internal and external links to add further value

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Technical aspects of building links

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO is a set of practices and techniques to optimize a website to get …

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We want to come at this from all angles

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet …

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Going deep into the aspects of Search Engine Marketing

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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What is SEO really about?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The most effective way to boost your website’s indexation …

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See what keywords you already rank for

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s …

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Take some action to bolster your SEO efforts

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead …

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Optimize from tail to head

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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Monitor the evolution of your search engine rankings

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. SEO should be considered one of the tools in your digital marketing …

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