What is that page’s PA (page authority)?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. You can track your …

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Google might discount irrelevant links

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange …

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Create great content people want to read

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. There's nothing like marketing in the minute …

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When to Consolidate Content for Maximum Impact

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site …

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What effect does backlink indexing have?

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely …

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Planning is a crucial part of any SEO campaign

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice …

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Strive to create 10x content

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword cramming is old news …

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How does web design and development affect marketing?

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Use social media to find content creators in your niche

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Perform a content review

Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for …

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Mix the methods up

We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. The canonical URL tells you / Google what the …

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Focus on ROI Instead of Keyword Rankings

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Keywords and link building are no longer as impactful as they once were; now, it’s all …

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Make it More Visual

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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