SEO consistent publishing best practice

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The text of the link helps provide Google additional context about the topic of the …

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Title Tag Issues

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Many businesses opt to do paid ads and search engine optimization

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. What used …

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How does cross linking work?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Even if your site hasn't lost any traffic over the years, if you find a …

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Use different keyword suggestion tools

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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It’s time to revolutionize our approach to content curation

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The online audience has evolved and expectations are high. They are mobile, they are …

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The title tag gets a lot of weight in Google

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is …

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Have a go at optimizing your TF-IDF scores

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

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Build local relationships with site owners

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the …

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To invest in SEO or pay for AdWords?

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Customized information will make …

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Optimize page titles

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most …

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Longer content ranks better

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for …

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First, your content needs to be on the first page

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. How recently your webpage was published is also a ranking signal – but different types of searches have …

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Build authority to enhance search visibility

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for …

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Do Forum Posting To Increase Brand Awareness

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Start by identifying your core set of target keywords

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

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