Think about non reciprocal links from the start

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Education is the best legacy

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. If you are not currently tracking your website, you should implement those two programs right away. Another strength to this element is the fact that Google are …

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It’s a win-win strategy with an emphasis on trust rank

The strongest SEO programs are organized machines running in concert with the marketing and development departments. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. With the many different resources available for …

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Carve out time for concentrating on non reciprocal links

SEO even matters once you get someone to your site. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Adjusting your keyword distribution gives you power to change your campaign over time. The canonical tag solves for this, notifying …

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Hire the Right SEO Company for Your Business

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t …

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Local Link Building

There are many successful blogs out there with incredibly popular and well converting giveaways. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most …

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Useful tips from experts in analysis

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or …

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Google displays the mobile-friendly results first

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When your schedule is manic and you just haven’t got the time …

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How are you supposed to do this?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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How do You Know Your Website Has Been Attacked?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Remember: Google wants to see that people are spending time on your website and the best way you can ensure …

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Only build citations for real physical locations

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. As other search engines become the default Web browsers instead …

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We've reached a tipping point

Google is getting better and better at recognizing content that truly is useful to people. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to …

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Technical aspects of redirecting pages

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

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What have you tried that doesn’t work?

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Machines are writing stories and that is often something Google is not a fan of. Whether you purchase a separate domain (recommended) for your blog, or host it …

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Domain name – make it brandable

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Google owns roughly 70% of the search engine market share

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other …

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Optimize websites for search engines

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search …

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Use Google Keyword Planner To Find Untapped Keywords

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google does not expect you to meet all …

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Meaty meta descriptions

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Search Engine Optimization, or SEO, is an integral part of any digital marketing …

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Each piece of content targets a single keyword

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The other point that has become increasingly important is that relevant anchor text should be …

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Brainstorming and Keyword Generating

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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Preserve Your Valuable Links

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. During the life of any website pages come and go. It’s perfectly normal to …

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Limit your searches to a specific high level domain

Anchor text has been a huge talking point within SEO for many years now. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools …

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Mapping Your Products and Services

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google …

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