My thoughts on webmaster tools

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Use answer boxes targets providing the best and most …

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The most important part of SEO is relationships

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Each webpage should have …

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Set-up An RSS Feed For Your Blog

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Google Ranking Factors

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you …

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What’s the best way to measure the performance of my SEO?

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote …

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How Search Engines work?

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Using social media for local SEO

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Both Google and …

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Niche Directories are all the rage

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Guest articles are a good way of improving your branding and …

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Offer city-, service-, or product-specific specials

Modern SEO is about so much more than keywords and meta tags. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add …

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What Are Keywords, and Why Do They Matter?

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Website Traffic

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Organizations should take many factors into account when pursuing an SEO strategy. Search engines often reward you for updating old …

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Create Expert Content

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your …

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It’s about relevancy, and relevancy only

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Think …

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What is Keyword Research?

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Aside from on-site …

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Make sure your website is indexed in Yahoo

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it …

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The most important part of SEO is creating content

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Define your goals

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and …

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Link exchanges can be good too

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that …

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