How to learn about link research in a few hours

Hreflang for example. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Ultimately you …

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Approved Does Not Mean Published

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Through links, engines can not only analyze the popularity websites and pages based on the number and …

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Decide if you're dealing with a search engine penalty

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Link-building can also come …

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Think less about optimizing for specific keywords

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and …

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Add a blog to your website and start writing

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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What the Keyword Data Tells You

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. It’s a new era for SEO, an era where you can no longer keyword-stuff …

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Identify and remove duplicate content

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Internal linking is a really effective SEO technique

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. To be a part of the party, make sure your business website …

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We want to come at this from all angles

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet …

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Take some action to bolster your SEO efforts

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead …

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Don’t Forget to Check Plurals

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Take all the data you get

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engine crawler analyzes the raw HTML form of a web page. If you …

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Improve your visibility in organic search results

Local SEO is, inarguably, the best bet for local businesses to grow big. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that …

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Each piece of copy has an individual purpose

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A major consideration when creating internal backlinks is how you link different assets together. Wouldn’t it be great to give Google & Bing a list of all the pages we …

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Gather Referring Domains for your website

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. The shift to mobile devices has caused Google to change the methodology behind how …

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The main aim of your content

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Domain to page relevancy means …

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