We live in the age of skimming

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines. The creation of relevant and competitive Keywords is a finite process and …

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The back story of rankings

Search engines no longer value pages filled with targeted keywords. There are a number of factors or signals of growth other than what you can see in search results. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used …

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Make it sufficiently broad in terms of static pages

Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

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Carve out time for concentrating on analysis

The personal reputation has become a crucial aspect. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. The more fresh …

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How to learn about bread crumbs in a few hours

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Adding your site to any web directory just to get a …

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What Is Good Content?

With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using …

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Add pagination to endless scrolling pages

Authority is created over time. It can't be rushed. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. According to research by Google, smartphone users have a higher …

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Your title tag is your trigger mechanism

Successful SEO requires a thorough understanding of the business itself. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be …

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Writing quality content means writing original content

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or …

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How do you make a Google friendly link?

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Evaluate the credibility of a website using a simple approach

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. There’s no need to spend more time on the optimisation if your content is not …

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Benchmarking Current Traffic Sources and Volume

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers …

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SEO Writing is Not Just About Using Words to Get Rankings

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Google Algorithms Target Low-Quality Content

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Excellent customer support is a must

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Search engine optimization …

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What are the core ranking algorithms?

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

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The myth of free and fast traffic

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Understanding which ranking factors are relevant to your industry is key to becoming …

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Be mindful of structure

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Over …

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Use heading tags to break up large passages of text

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll …

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Are you using Shared web hosting?

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

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Add valuable insight to your content

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Content is king when it comes to SEO. You can’t have an …

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More content equals better rankings and more links

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any …

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Setup Google Analytics and Google Webmaster Tools

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Many beginner bloggers and webmasters think that they …

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Avoid any grey / black hat link building tactics

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Off page SEO refers to the strategies performed …

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Validate The Big Opportunities

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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High advertisement ratio

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you …

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