Get high quality backlinks from trusted sources

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. I spent years …

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Join Facebook groups based around your lead generation vertical

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you …

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Contribute to the conversation

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword research can be time-consuming, but rewarding when done properly. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they …

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Get High-Quality Links Through an Email Outreach Campaign

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link …

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Create Better Content

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don …

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Backlinks matter

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The problem with directories: A good directory’s intent is to categorize the …

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SEO Is Not Dead

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. To …

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Install CDN To Enhance Page Load Time

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list …

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It’s time to revolutionize our approach to content curation

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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Keep a Record of All SEO Expenses

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The content on your …

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Focus more on Brand building

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. If you ever start …

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Google My Business/Google Maps Listing and Bing Places

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational …

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An interesting and useful copy is no longer enough

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which …

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Proper HTML and CSS Validation

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Google estimates that around 56 …

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Effect of keyword density on my rankings

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Links found within the main body text of a webpage is …

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No link value is lost

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking …

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