Have a go at optimizing your TF-IDF scores

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

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What Are Keywords, and Why Do They Matter?

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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It’s time to revolutionize our approach to content curation

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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The myth of free and fast traffic

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Understanding which ranking factors are relevant to your industry is key to becoming …

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We want to come at this from all angles

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet …

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Website Traffic

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Organizations should take many factors into account when pursuing an SEO strategy. Search engines often reward you for updating old …

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Going deep into the aspects of Search Engine Marketing

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Bad backlink tactics

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The amount of time …

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Be mindful of structure

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Over …

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Build local relationships with site owners

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the …

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What is SEO really about?

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The most effective way to boost your website’s indexation …

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To invest in SEO or pay for AdWords?

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Customized information will make …

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See what keywords you already rank for

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s …

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Each piece of content targets a single keyword

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The other point that has become increasingly important is that relevant anchor text should be …

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Create Expert Content

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your …

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Optimization ensures the Website is easy to index

Paid link-building is considered black hat SEO and is likely to incur a penalty. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A …

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Brushing up the basics

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. The structure of your URL can affect both your page’s ranking, but also the user experience. Always keep the restrictions of the small …

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Take some action to bolster your SEO efforts

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead …

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Optimize from tail to head

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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The title tag gets a lot of weight in Google

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Monitor the evolution of your search engine rankings

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. SEO should be considered one of the tools in your digital marketing …

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What effect does backlink indexing have?

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely …

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Link from the new post to a related post with a good CTA

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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The most time consuming aspect is link building

Personalization is one of the most talked about frontiers in search. Link building isn’t dead. Not by a long shot. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a …

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Keep a Record of All SEO Expenses

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The content on your …

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Focus more on Brand building

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. If you ever start …

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Use heading tags to break up large passages of text

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll …

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Are you using Shared web hosting?

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

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Consistent doesn't mean identical.

Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! f your site is linked to from other well ranking sites they consider your site to be important …

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Optimize page titles

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most …

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What are the different revenue models for SEO?

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy …

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It’s about relevancy, and relevancy only

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Think …

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Natural building blocks for your site

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. There are …

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Don’t Forget to Check Plurals

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Add valuable insight to your content

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Content is king when it comes to SEO. You can’t have an …

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Brainstorming and Keyword Generating

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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