Title Tag Issues

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Be authentic

Exact match Domains (EMD) It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building …

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Focus on one website first

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Include keywords to help searchers identify with your site

Google tends to prefer Featured Snippet content that begin logically as an answer would. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search …

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What factors affect a search?

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget …

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SEO quality best practice

Optimise your website content for the best organic reach possible. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Make sure the site makes good use of …

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SEO Writing is Not Just About Using Words to Get Rankings

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Think less about optimizing for specific keywords

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and …

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Google Algorithms Target Low-Quality Content

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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How do You Know Your Website Has Been Attacked?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Remember: Google wants to see that people are spending time on your website and the best way you can ensure …

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Add a blog to your website and start writing

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Only build citations for real physical locations

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. As other search engines become the default Web browsers instead …

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Create great content people want to read

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. There's nothing like marketing in the minute …

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Internal linking is a secret weapon for search optimisation

Competitor analysis is a lot easier when you have the right tools. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine …

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What the Keyword Data Tells You

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. It’s a new era for SEO, an era where you can no longer keyword-stuff …

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Many businesses opt to do paid ads and search engine optimization

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. What used …

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We've reached a tipping point

Google is getting better and better at recognizing content that truly is useful to people. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to …

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Optimize websites for search engines

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Some directories cost money in …

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On page optimization is an important component of SEO

Find out which channels are driving traffic to your competition . Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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Technical aspects of redirecting pages

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

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Identify and remove duplicate content

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Rankings, On-page and Off Page SEO

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog …

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Get traffic, get conversions

Keyword-based titles help establish page theme and direction for your keywords. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google …

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Optimize all content through SEO best practices

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Create Better Content

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don …

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What have you tried that doesn’t work?

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Machines are writing stories and that is often something Google is not a fan of. Whether you purchase a separate domain (recommended) for your blog, or host it …

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Domain name – make it brandable

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Google owns roughly 70% of the search engine market share

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other …

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Accentuate the positive

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Google has access to all this incredible …

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Google Ranking Factors

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you …

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How does cross linking work?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Even if your site hasn't lost any traffic over the years, if you find a …

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Internal linking is a really effective SEO technique

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. To be a part of the party, make sure your business website …

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Make sure you have a responsive design

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. There are hundreds of different ranking factors that search …

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