Fix all Broken links

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down …

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Authorship is an advantage to the little guy

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Generally speaking where a user is asking a question as part of their search query the results will return …

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Approved Does Not Mean Published

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Through links, engines can not only analyze the popularity websites and pages based on the number and …

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Drive traffic to a particular page of your website

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Analyze search engine rankings and web traffic to determine the effectiveness of the …

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Quick Wins

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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Add pagination to endless scrolling pages

Authority is created over time. It can't be rushed. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. According to research by Google, smartphone users have a higher …

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Your title tag is your trigger mechanism

Successful SEO requires a thorough understanding of the business itself. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be …

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Optimization ensures the Website is easy to crawl

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The number of external links you receive …

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Figure out your audience and message

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Search engine optimization is a tool to …

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Chase down citations and local links

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified …

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Writing quality content means writing original content

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or …

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Use some of your best keywords in your bio

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. A web page can be given an immediate freshness score based on its publication date, which decays …

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The most important part of SEO is relationships

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Each webpage should have …

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How do you make a Google friendly link?

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Get high quality backlinks from trusted sources

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. I spent years …

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Panda 4.2 as core ranking algorithm

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Even though Google search is not the be all and end all to business, having …

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What is that page’s PA (page authority)?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. You can track your …

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Spend time actually optimizing for just one or two keywords

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

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Optimize Social Share Image Settings

SEO is alive and well, and its just as powerful as it ever was. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps …

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What are 3 things you can do for your SEO now?

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

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Google displays the mobile-friendly results first

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When your schedule is manic and you just haven’t got the time …

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Set-up An RSS Feed For Your Blog

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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How are you supposed to do this?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Evaluate the credibility of a website using a simple approach

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. There’s no need to spend more time on the optimisation if your content is not …

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Join Facebook groups based around your lead generation vertical

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you …

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Google might discount irrelevant links

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange …

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Decide if you're dealing with a search engine penalty

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Link-building can also come …

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Contribute to the conversation

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword research can be time-consuming, but rewarding when done properly. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they …

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Overusing topic tags can be harmful

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas …

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Data Mining – Release the Scrapers

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. When a search …

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A service that does what you're looking for

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo …

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SEO consistent publishing best practice

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The text of the link helps provide Google additional context about the topic of the …

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Benchmarking Current Traffic Sources and Volume

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers …

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Make it More Visual

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. The functionality of your site should not surprise site visitors or interfere …

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Get High-Quality Links Through an Email Outreach Campaign

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link …

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Incorrect Language Declaration

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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