We live in the age of skimming

Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines. The creation of relevant and competitive Keywords is a finite process and …

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The steps needed for putting duplication into action

Mobile users are spending more and more of their time on fewer platforms. Information gathering is so crucial in research; gather it and then tabulate it. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). TD-IDF means that content should include …

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Beginner's guide to domain authority

If the issues in the reviews are real, then deal with them. Before you can optimize your website, you have to know what you are optimizing it for. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links …

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Lets look at our approach to canonical URLs

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Ensure that unique content is provided to these external websites instead. When it comes to SEO, there are a so many different techniques and methods that SEO specialists …

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The secret behind LSI

Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Is the page load time excessive? Too long a load time may …

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How to focus on LSI

Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Low-quality websites regurgitate other sources without adding anything new or constructive. Come up with topics you can turn into comprehensive guides or tutorials. Yes, "content is king" – but that's only …

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Lessons I've learned from analytics

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Besides voice search and Google’s focus on that, more is changing in …

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Optimise your site, paying special attention to citations

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. So, accordingly Seo technique should also be changed otherwise Seo will dead. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways …

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Unexpected ways duplication can help with getting your website noticed

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content …

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When your use of page impressions becomes obsessive

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Social media integration is another effective method of increasing your online sales in the long run. It has …

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The steps needed for putting backlinks into action

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Your content is there to provide real, relevant information and encourage your user to trust you. Meta search engines are search engines that aggregate results from multiple …

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The back story of rankings

Search engines no longer value pages filled with targeted keywords. There are a number of factors or signals of growth other than what you can see in search results. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used …

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Great ideas about bounce rates to share with your colleagues

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words …

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Focus on performance, user experience, and SEM

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. Now we …

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The truth about quality

Apart from analytics, there are other ways to understand any given SEO landscape. Doing so will dramatically bias outcomes in your favor. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. The only way unethical SEO techniques are ever going to be eradicated is …

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Things you most likely didn't know about SEO

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". I have long believed in the power of …

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Google ranking factors can be affected by citations

This defeats Google’s purpose since providing valuable information to users is the goal. There are remedies that a company can take when they encounter bad traffic or other competitor activity. Good content is important, but it also needs to rank high on SERPs if you want to reach a …

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Succeeding in SEO means paying attention to text links

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build …

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Understand about forums

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Most modern SEO agencies will continue to proclaim that "content is king …

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Identify niche blogs, forums and newsletters

200-300 words on a topic by you or 1500 words on the same topic by someone else? Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Search engines use links to discover when new webpages have been created and …

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Its all about keyword density

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

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Define your goals with regards to comment spam

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. So in the post …

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Let's follow RSS feeds best practise

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

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Online marketing changes quickly when it comes to URLs

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs …

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One important aspect is analytics

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Select the best related keywords and start a list. Words with …

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Make site submissions your centre of attention

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will …

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The steps needed for putting bounce rates into action

When developing searcher personas, you generally classify and identify search query categories from the list of queries you’ve built. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The latest Panda update has much the same …

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How to learn about trust rank in a few hours

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content …

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Write about non reciprocal links

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website …

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Don’t forget link research

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Google is …

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Concentrate on actionable text links

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. There is an argument that you should add canonical tags to the …

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Increase Organic Traffic by the manipulation of URLs

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Google explicitly states they don’t have a …

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Make it sufficiently broad in terms of static pages

Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

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SEO demands keywords. Content marketing means using keywords.

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. The difference between the two types of methods is deception. Human or machine generated, there is a …

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Measure and Improve by paying attention to web crawlers

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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