What's the story about stickiness

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Like many of the other parts of the page targeted …

more ...

Write a 1000+ words article about indexed pages

We’ll be talking about this in great depth in the link acquisition section. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. We’ll talk about how to target …

more ...

Carve out time for concentrating on non reciprocal links

SEO even matters once you get someone to your site. You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Adjusting your keyword distribution gives you power to change your campaign over time. The canonical tag solves for this, notifying …

more ...

Small but important things to observe about link exchanges

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. The journey to better …

more ...

Are search volumes affected by conversion rates

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Essentially, the higher CTR you have, and the more user experience your site receives, the higher …

more ...

Authorship is an advantage to the little guy

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Generally speaking where a user is asking a question as part of their search query the results will return …

more ...

Optimization ensures the Website is easy to crawl

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The number of external links you receive …

more ...

Use some of your best keywords in your bio

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. A web page can be given an immediate freshness score based on its publication date, which decays …

more ...

Panda 4.2 as core ranking algorithm

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Even though Google search is not the be all and end all to business, having …

more ...

Spend time actually optimizing for just one or two keywords

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

more ...

What are 3 things you can do for your SEO now?

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

more ...

Join Facebook groups based around your lead generation vertical

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you …

more ...

Data Mining – Release the Scrapers

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. When a search …

more ...

Make it More Visual

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. The functionality of your site should not surprise site visitors or interfere …

more ...

Incorrect Language Declaration

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

more ...

Many businesses opt to do paid ads and search engine optimization

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. What used …

more ...

Optimize all content through SEO best practices

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

more ...

What have you tried that doesn’t work?

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Machines are writing stories and that is often something Google is not a fan of. Whether you purchase a separate domain (recommended) for your blog, or host it …

more ...

Use different keyword suggestion tools

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

more ...

Optimize websites for search engines

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search …

more ...

Data Mining – Release the Scrapers

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. The key to quality SEO is all about research research research. The first thing that has to be considered, when planning your website content, is …

more ...

Claim and finetune your Google My Business listing

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR …

more ...


Offer city-, service-, or product-specific specials

Modern SEO is about so much more than keywords and meta tags. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add …

more ...

Meaty meta descriptions

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Search Engine Optimization, or SEO, is an integral part of any digital marketing …

more ...

Structure your content to meet your SEO needs

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

more ...

What Are Keywords, and Why Do They Matter?

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...

Website Traffic

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Organizations should take many factors into account when pursuing an SEO strategy. Search engines often reward you for updating old …

more ...

Bad backlink tactics

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. The amount of time …

more ...

See what keywords you already rank for

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s …

more ...


It’s about relevancy, and relevancy only

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Think …

more ...

Natural building blocks for your site

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. There are …

more ...

Is Cross linking bad?

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. As you create content for your website, link to other pages …

more ...

Google My Business/Google Maps Listing and Bing Places

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational …

more ...



What is that page’s PA (page authority)?

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines …

more ...

Be Mobile Friendly

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. There was …

more ...

Make sure your website is indexed in Yahoo

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it …

more ...