When to Consolidate Content for Maximum Impact

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site …

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SEO is Seriously Effortful Optimization

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the best ways to get links when you’re first starting out is to ask people you …

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Main keywords and sub-keywords

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content …

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Install CDN To Enhance Page Load Time

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list …

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Have a go at optimizing your TF-IDF scores

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

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The myth of free and fast traffic

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Understanding which ranking factors are relevant to your industry is key to becoming …

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Be mindful of structure

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Over …

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Each piece of content targets a single keyword

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The other point that has become increasingly important is that relevant anchor text should be …

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Optimize from tail to head

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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Keep a Record of All SEO Expenses

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The content on your …

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What exactly is keyword density?

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see …

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The next step is often forgotten

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Use the rel=nofollow tag in the links to websites that you do not trust, you …

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Increase leads and ultimately sales

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Your authorship byline will get you noticed

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Although the role of keywords in SEO has changed …

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Limit your searches to a specific high level domain

Anchor text has been a huge talking point within SEO for many years now. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools …

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Proper HTML and CSS Validation

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Google estimates that around 56 …

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Effect of keyword density on my rankings

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Links found within the main body text of a webpage is …

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Setup Google Analytics and Google Webmaster Tools

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Many beginner bloggers and webmasters think that they …

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Use Social Bookmarking To Boost Page Rank

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference …

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Boost Site Speed

You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). While most of …

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First, your content needs to be on the first page

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. How recently your webpage was published is also a ranking signal – but different types of searches have …

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Do Forum Posting To Increase Brand Awareness

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Focus on ROI Instead of Keyword Rankings

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Keywords and link building are no longer as impactful as they once were; now, it’s all …

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Detecting core ranking algorithms

Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing …

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Start by identifying your core set of target keywords

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

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