How to learn about link research in a few hours

Hreflang for example. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Ultimately you …

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Make reporting a priority

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Anyone with a site that provides useful content and has the right network can now drive organic traffic. To that point, pages with short content that does not help website visitors at all end up falling short in …

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Have you thought about optimizing your TF-IDF scores?

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. There aren’t any tools that …

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Adopt a customer centric view of landing pages

These are completely identical content that is pasted across different pages or websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. Very few businesses take a long, hard look at what their online …

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Hire the Right SEO Company for Your Business

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t …

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Write a keyword-rich introduction about metrics

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. “search engines reward helpful websites …

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Set Google Alerts to Watch for Copied Content

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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My thoughts on webmaster tools

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Use answer boxes targets providing the best and most …

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Take a customer focused approach to citations

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Over the years, I’ve gotten …

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Fix all Broken links

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down …

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Chase down citations and local links

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified …

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Writing quality content means writing original content

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or …

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The most important part of SEO is relationships

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Each webpage should have …

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How do you make a Google friendly link?

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Evaluate the credibility of a website using a simple approach

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. There’s no need to spend more time on the optimisation if your content is not …

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Contribute to the conversation

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword research can be time-consuming, but rewarding when done properly. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they …

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Get High-Quality Links Through an Email Outreach Campaign

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link …

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SEO Writing is Not Just About Using Words to Get Rankings

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Think less about optimizing for specific keywords

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and …

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What the Keyword Data Tells You

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. It’s a new era for SEO, an era where you can no longer keyword-stuff …

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Optimize websites for search engines

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Some directories cost money in …

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Internal linking is a really effective SEO technique

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. To be a part of the party, make sure your business website …

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What’s the best way to measure the performance of my SEO?

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote …

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How to Make Time for Social Media Marketing

Get people talking about your brand, and mentioning it on their website, or any website for that matte Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter …

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Consider a dedicated or virtual dedicated web server

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Earning a link from a high-quality, relevant …

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How Search Engines work?

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Web 2.0 indexing works wonders

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. A search result with …

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When to Consolidate Content for Maximum Impact

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site …

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SEO is Seriously Effortful Optimization

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the best ways to get links when you’re first starting out is to ask people you …

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Main keywords and sub-keywords

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content …

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Install CDN To Enhance Page Load Time

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list …

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Have a go at optimizing your TF-IDF scores

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and …

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The myth of free and fast traffic

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Understanding which ranking factors are relevant to your industry is key to becoming …

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Be mindful of structure

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Over …

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Each piece of content targets a single keyword

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The other point that has become increasingly important is that relevant anchor text should be …

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Optimize from tail to head

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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Keep a Record of All SEO Expenses

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. The content on your …

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What exactly is keyword density?

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see …

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