Beginner's guide to domain authority

If the issues in the reviews are real, then deal with them. Before you can optimize your website, you have to know what you are optimizing it for. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links …

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How to focus on LSI

Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Low-quality websites regurgitate other sources without adding anything new or constructive. Come up with topics you can turn into comprehensive guides or tutorials. Yes, "content is king" – but that's only …

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Lessons I've learned from analytics

An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Besides voice search and Google’s focus on that, more is changing in …

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Great ideas about bounce rates to share with your colleagues

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words …

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Identify niche blogs, forums and newsletters

200-300 words on a topic by you or 1500 words on the same topic by someone else? Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Search engines use links to discover when new webpages have been created and …

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Its all about keyword density

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

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Write about non reciprocal links

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website …

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Don’t forget link research

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Google is …

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How to learn about link research in a few hours

Hreflang for example. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Ultimately you …

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Make reporting a priority

Make sure to review the sites on desktop, mobile, tablet, TV, etc. Anyone with a site that provides useful content and has the right network can now drive organic traffic. To that point, pages with short content that does not help website visitors at all end up falling short in …

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Have you thought about optimizing your TF-IDF scores?

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. There aren’t any tools that …

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Adopt a customer centric view of landing pages

These are completely identical content that is pasted across different pages or websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. Very few businesses take a long, hard look at what their online …

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Hire the Right SEO Company for Your Business

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t …

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Write a keyword-rich introduction about metrics

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. “search engines reward helpful websites …

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Set Google Alerts to Watch for Copied Content

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales …

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My thoughts on webmaster tools

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Use answer boxes targets providing the best and most …

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Take a customer focused approach to citations

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Over the years, I’ve gotten …

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Fix all Broken links

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down …

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Chase down citations and local links

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified …

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Writing quality content means writing original content

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or …

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The most important part of SEO is relationships

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Each webpage should have …

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How do you make a Google friendly link?

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Evaluate the credibility of a website using a simple approach

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. There’s no need to spend more time on the optimisation if your content is not …

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Contribute to the conversation

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword research can be time-consuming, but rewarding when done properly. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they …

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Get High-Quality Links Through an Email Outreach Campaign

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link …

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SEO Writing is Not Just About Using Words to Get Rankings

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Think less about optimizing for specific keywords

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and …

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What the Keyword Data Tells You

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. It’s a new era for SEO, an era where you can no longer keyword-stuff …

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Optimize websites for search engines

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Some directories cost money in …

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Internal linking is a really effective SEO technique

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. To be a part of the party, make sure your business website …

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What’s the best way to measure the performance of my SEO?

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote …

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How to Make Time for Social Media Marketing

Get people talking about your brand, and mentioning it on their website, or any website for that matte Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter …

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Consider a dedicated or virtual dedicated web server

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Earning a link from a high-quality, relevant …

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How Search Engines work?

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Web 2.0 indexing works wonders

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. A search result with …

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