Unexpected ways duplication can help with getting your website noticed

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content …

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Define your goals with regards to comment spam

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. So in the post …

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One important aspect is analytics

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Select the best related keywords and start a list. Words with …

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Concentrate on actionable text links

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. There is an argument that you should add canonical tags to the …

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Make it sufficiently broad in terms of static pages

Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

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SEO demands keywords. Content marketing means using keywords.

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. The difference between the two types of methods is deception. Human or machine generated, there is a …

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Measure and Improve by paying attention to web crawlers

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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Show benefits, value or solutions to problems

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Through links, search engines use robots called crawlers and spiders to skim information …

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Reasons that people rely on meta tags

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

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Things to avoid when dealing with search queries

after coming up with all possible variations of ‘B’. Search engines pay attention to how long a user stays on your website and the pages they view. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search …

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Local Link Building

There are many successful blogs out there with incredibly popular and well converting giveaways. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most …

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Carve out time for concentrating on analysis

The personal reputation has become a crucial aspect. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. The more fresh …

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Useful tips from experts in analysis

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or …

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What Is Good Content?

With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using …

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Add pagination to endless scrolling pages

Authority is created over time. It can't be rushed. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. According to research by Google, smartphone users have a higher …

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Figure out your audience and message

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Search engine optimization is a tool to …

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Get high quality backlinks from trusted sources

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. I spent years …

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How are you supposed to do this?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Overusing topic tags can be harmful

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas …

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Focus on one website first

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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SEO quality best practice

Optimise your website content for the best organic reach possible. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Make sure the site makes good use of …

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We've reached a tipping point

Google is getting better and better at recognizing content that truly is useful to people. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to …

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On page optimization is an important component of SEO

Find out which channels are driving traffic to your competition . Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually …

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Invest in SEO

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. How do you work out the price of SEO packages? The page title is still one of the most important ranking factors for Google, so …

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You’re not a content marketer, unless you’re also an SEO

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl …

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Excellent customer support is a must

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Search engine optimization …

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It’s time to revolutionize our approach to content curation

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The online audience has evolved and expectations are high. They are mobile, they are …

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Backlinks matter

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The problem with directories: A good directory’s intent is to categorize the …

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Use outbound link strategies

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Website Optimization is about …

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Effect of keyword density on the SERPs

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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SEO Is Not Dead

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. To …

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It’s time to revolutionize our approach to content curation

Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …

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We want to come at this from all angles

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet …

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Going deep into the aspects of Search Engine Marketing

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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