Lets look at our approach to canonical URLs

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Ensure that unique content is provided to these external websites instead. When it comes to SEO, there are a so many different techniques and methods that SEO specialists …

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Succeeding in SEO means paying attention to text links

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build …

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Let's follow RSS feeds best practise

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

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Increase Organic Traffic by the manipulation of URLs

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Google explicitly states they don’t have a …

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Think about non reciprocal links from the start

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Improve engagement by utilising bread crumbs

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. The fastest turn around in organic traffic comes from small tweaks to existing pages. An old SEO trick is to create multiple …

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Distribute your content effectively

It evolves too quickly. For example, you have been creating webpages and blog posts that are just 200-300 words. You can also use platforms like Twitter to find potential customers and draw them to your brand. There’s a lot that goes into this and we’re talking the technical …

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Links are forever

Increasingly specific and much longer search queries are required in order to find the right information. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Technical SEO is defined …

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You don't need special search engine pages

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services …

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The reality is that blogging is a medium

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. You should monitor each backlink you create or earn and verify if it carries any SEO value. Blogging is about quality content. Well-written, interesting will find an audience regardless …

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How SEO and Content Marketing Come Together

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. It does not …

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Drive traffic to a particular page of your website

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Analyze search engine rankings and web traffic to determine the effectiveness of the …

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Quick Wins

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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What is that page’s PA (page authority)?

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. You can track your …

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Optimize Social Share Image Settings

SEO is alive and well, and its just as powerful as it ever was. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps …

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Google displays the mobile-friendly results first

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. When your schedule is manic and you just haven’t got the time …

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Set-up An RSS Feed For Your Blog

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Google might discount irrelevant links

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange …

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Decide if you're dealing with a search engine penalty

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Link-building can also come …

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A service that does what you're looking for

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo …

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Benchmarking Current Traffic Sources and Volume

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers …

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Include keywords to help searchers identify with your site

Google tends to prefer Featured Snippet content that begin logically as an answer would. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search …

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What factors affect a search?

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget …

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Google Algorithms Target Low-Quality Content

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Only build citations for real physical locations

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. As other search engines become the default Web browsers instead …

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Identify and remove duplicate content

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been …

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Create Better Content

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don …

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Domain name – make it brandable

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Accentuate the positive

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Google has access to all this incredible …

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Google Ranking Factors

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you …

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Make sure you have a responsive design

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. There are hundreds of different ranking factors that search …

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SEO competitor link profile analysis best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The best practice for internal linking is to think primarily …

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Focus on ROI Instead of Keyword Rankings

Keyword research can help you discover new content opportunities, while it can also improve your existing content. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The rank is …

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Use Google Keyword Planner To Find Untapped Keywords

The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google does not expect you to meet all …

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Niche Directories are all the rage

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Guest articles are a good way of improving your branding and …

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