What are the core ranking algorithms?

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

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The title tag gets a lot of weight in Google

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is …

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Use both internal and external links to add further value

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Technical aspects of building links

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO is a set of practices and techniques to optimize a website to get …

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Optimization ensures the Website is easy to index

Paid link-building is considered black hat SEO and is likely to incur a penalty. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A …

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Take some action to bolster your SEO efforts

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead …

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The title tag gets a lot of weight in Google

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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Link from the new post to a related post with a good CTA

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Are you using Shared web hosting?

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the …

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Take all the data you get

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engine crawler analyzes the raw HTML form of a web page. If you …

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Understanding the rationale behind site structure

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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How Google handles it

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Do the main pages of the site …

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Mapping Your Products and Services

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google …

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Improve your visibility in organic search results

Local SEO is, inarguably, the best bet for local businesses to grow big. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that …

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Use social media to find content creators in your niche

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Page load is an important SEO factor

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Mix the methods up

We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. The canonical URL tells you / Google what the …

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Each piece of copy has an individual purpose

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A major consideration when creating internal backlinks is how you link different assets together. Wouldn’t it be great to give Google & Bing a list of all the pages we …

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Who Would Link to You?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. One of two things can happen when you begin an SEO campaign, you can jump …

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Avoid any grey / black hat link building tactics

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Off page SEO refers to the strategies performed …

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Validate The Big Opportunities

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Rate of new link growth may signal freshness

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability …

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Link exchanges can be good too

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that …

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Make it More Visual

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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