Beginner's guide to inbound links

There are also companies who sit between both camps almost grey hats so to speak. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Staying on top of …

more ...

Education is the best legacy

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. If you are not currently tracking your website, you should implement those two programs right away. Another strength to this element is the fact that Google are …

more ...

It’s a win-win strategy with an emphasis on trust rank

The strongest SEO programs are organized machines running in concert with the marketing and development departments. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. With the many different resources available for …

more ...

Boost site speed and utilise widgets

We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. Local SEO services can help any …

more ...


Think about link building from the start

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American …

more ...

How to learn about bread crumbs in a few hours

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Adding your site to any web directory just to get a …

more ...

Update your web portals on a regular basis

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. . Announce your site to your network of users, friends, and partners. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the …

more ...

This story about nofollow links will haunt you forever

A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Link and link popularity/link exchange is a factor favoured …

more ...

Approved Does Not Mean Published

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Through links, engines can not only analyze the popularity websites and pages based on the number and …

more ...

Your title tag is your trigger mechanism

Successful SEO requires a thorough understanding of the business itself. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be …

more ...


SEO consistent publishing best practice

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The text of the link helps provide Google additional context about the topic of the …

more ...

Title Tag Issues

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

more ...

Be authentic

Exact match Domains (EMD) It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building …

more ...

How do You Know Your Website Has Been Attacked?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Remember: Google wants to see that people are spending time on your website and the best way you can ensure …

more ...

Add a blog to your website and start writing

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

more ...

Create great content people want to read

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. There's nothing like marketing in the minute …

more ...

Internal linking is a secret weapon for search optimisation

Competitor analysis is a lot easier when you have the right tools. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine …

more ...

Technical aspects of redirecting pages

On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

more ...

Rankings, On-page and Off Page SEO

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog …

more ...

Get traffic, get conversions

Keyword-based titles help establish page theme and direction for your keywords. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google …

more ...



Google owns roughly 70% of the search engine market share

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other …

more ...

How does cross linking work?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Even if your site hasn't lost any traffic over the years, if you find a …

more ...

Have a Unique Domain Name To Create a Brand

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to …

more ...

Maximize Organic CTR

It has long been understood that Google’s ranking algorithm is complex (by design). Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

more ...

SEO is Seriously Effortful Optimization

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

more ...

Using social media for local SEO

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Both Google and …

more ...

What are the core ranking algorithms?

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

more ...


The title tag gets a lot of weight in Google

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is …

more ...

Use both internal and external links to add further value

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

more ...

Technical aspects of building links

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO is a set of practices and techniques to optimize a website to get …

more ...

Optimization ensures the Website is easy to index

Paid link-building is considered black hat SEO and is likely to incur a penalty. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A …

more ...

Take some action to bolster your SEO efforts

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead …

more ...

The title tag gets a lot of weight in Google

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

more ...

Link from the new post to a related post with a good CTA

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

more ...