It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not?

More content equals better rankings and more links

Stop marketing to audiences and instead market to customers at scale. On Page, optimisation is the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers.

Types of Site Changes That Can Affect SEO

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Measure and monitor what is working and update your strategy on the fly.

Redirect Attachment URLs To Parent Post

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. According to Gaz Hall, a UK SEO Consultant : "LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively."

You don't need special search engine pages

Top-ranking webpages in Google have shorter URLs. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time.