Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Make sure that you label all of your images with descriptive alt attributes. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page.

Why Your Content Is Your Most Important Asset

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage.

Relevance is the key issue

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites.

Optimization ensures the Website complies with search engine guidelines

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. According to SEO Consultant, Gaz Hall: "As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic."

Writing quality content means writing original content

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.