Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you.

If your website is listed on result page 2, most people won't see it.

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post.

Start mapping out a plan for action

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.

Content is all Google ever wanted and all it will want in the future

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. Gaz Hall, a Freelance SEO Consultant, commented: "The source of a link matters a great deal to how much weight it carries in Google’s algorithm."

What is that page’s PA (page authority)?

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link.