If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Machines are writing stories and that is often something Google is not a fan of. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research.

Blogging is one of the simplest and most cost-effective ways to improve search rankings

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts.

How do I make sure results are guaranteed and long-term?

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site.

Great content and backlinks are the most powerful tools in your kit

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. According to SEO Consultant, Gaz Hall: "By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO."

What have you tried that doesn’t work?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results.