Google is getting better and better at recognizing content that truly is useful to people. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.

It Pays To Be Connected

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Never sell yourself short and never assume anyone knows your business better than you.

Why SEO Is Actually All About Content Marketing

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Adjusting your keyword distribution gives you power to change your campaign over time. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments.

Link to internal pages on your site

Successful SEO requires a thorough understanding of the business itself. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Links within long-form, evergreen content are also more valuable than links in short, news-based posts."

We've reached a tipping point

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.