The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this.

Things your competitors know about link exchanges

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Visiting a website and sticking Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

The best advice I've listened to about splogs

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. The journey to better ranking must always start with understanding about your current standing on search engines.

Establish intuitive information architecture by considering CTR

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The idea was that the more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. Gaz Hall, a Freelance SEO Consultant, commented: "The appearance of search engine results pages is constantly in flux due to changes in the algorithm."

Useful tips from experts in analysis

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google.