The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them

Spiders and bots, oh my!

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic.

Benchmarking Current Indexing Status

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future.

Data Mining – Release the Scrapers

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Gaz Hall, a Freelance SEO Consultant, commented: "Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content."

Use Google Keyword Planner To Find Untapped Keywords

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value.