Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. SEO is something that is constantly evolving and changing.

Use subheadings

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it.

This is not a numbers game

When done well, content marketing can contribute to boosting a site’s position in search rankings. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old.

Look for scraped content on your site

Learn which industry ranking factors are important to your business and how to improve your online rankings. Machines are writing stories and that is often something Google is not a fan of. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Gaz Hall, an SEO Expert from the UK, said: "Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?"

To invest in SEO or pay for AdWords?

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. To a search engine, relevance means more than finding a page with the right words. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.