Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. You should monitor each backlink you create or earn and verify if it carries any SEO value. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea.

Pair complementary businesses together to provide more value for readers

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Search engines mine the Web, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! extract the content, assign value and relevance to each page, and then return and rank those pages for each query. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another.

Find posts that aren’t linked to

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Quality and visibility. This is truly the great secret to SEO and content. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region.

Focus on a one keyword per page strategy

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Gaz Hall, from SEO Hull, had the following to say: "Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike."

The reality is that blogging is a medium

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO.