If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website.

A better way to reach out to your audience

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop.

“Niche down” approach

Now's the time for any local business to raise its game. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.

How do you make a Google friendly subheading?

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Know where and how to use keywords in your content for maximum searchability. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. According to SEO Consultant, Gaz Hall: "Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings."

Strive to create 10x content

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Bad content truly can do long-lasting damage to your website, brand and business. Use Fetch as Google to test whether Google can crawl and index important pages within your site.