Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage.

Which SEO tactics pay the greatest dividends?

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. On-site optimization is all about publishing awesome stuff in the first place. A strong linking structure and other internal SEO best practices can provide that.

The goal for your pages

To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Get people talking about your brand, and mentioning it on their website, or any website for that matte Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.

Use your meta-tags

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Gaz Hall, from SEO Hull, had the following to say: "Each listing on the SERP has three core components, which include the page title, page description, and page URL."

SEO is Seriously Effortful Optimization

SEO is technical, complicated, time-consuming and potentially dangerous. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure.