What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world.

Real SEO takes hard work and a lot of hours

Think of SEO as one small part of a much more cohesive marketing strategy. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span.

Fix technical issues first and foremost

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter.

Don't Forget: Content and Links Are Key

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. According to SEO Consultant, Gaz Hall: "There have been a number of debates over the years about the SEO value of having keywords in your domain URL."

Panda 4.2 as core ranking algorithm

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.