Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.
SEO and SEM will help YOU be the solution Google presents to its searchers
Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Any discrepancies might cause
Google to NOT show your business' information on a search result page. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages.
Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Get reputable websites to
link to you. You can achieve this by gaining a good following and reputation among your customers. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.
Long Tail Traffic Is Hiding In Long Form Content
It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Gaz Hall, a Freelance SEO Consultant
, commented: "For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger."
Many businesses opt to do paid ads and search engine optimization
If you produce great content, but no one’s there to see it, does it acquire links? Readability has never been
more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.