There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
Identify and Track Your Best Prospects
Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. While there’s no denying
the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise.
Make your content much more linkable and likable
The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Keep a list of
keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals.
Let the world know you are creating content
Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Authority relates to the link profile of any site. But not just the number of links. That bears little importance."
Make it More Visual
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Duplicate content can appear
on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!