Increasingly specific and much longer search queries are required in order to find the right information. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.

Google ranking factors can be affected by walled garden sites

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Use your network to your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them.

It’s a win-win strategy with an emphasis on widgets

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation.

Consistent doesn't mean identical. when you're discussing cloaking

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Build your site with a logical link structure. Every page should be reachable from at least one static text link. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). Gaz Hall, an SEO Expert from the UK, said: "Search drives an incredible amount of both online and offline economic activity."

Links are forever

Twitter is the easiest and quickest way to learn what is happening. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations.