Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. More and more, search engines have begun to incorporate social context into their search results. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource.

Get the client & webmaster to buy in on ALL pieces of the puzzle

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.

Review your goal keywords

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. The best directories are the ones that also provide useful information for your potential customers. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Meta description tags can influence click-throughs but aren't directly used for rankings.

Frequently Update Content/Blogs

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Gaz Hall, a Freelance SEO Consultant, commented: "It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings."

How are you supposed to do this?

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors