Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising.

You have been warned!

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. Backlinks give the impression that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you're an authority in your given industry. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. Ignore the SEO aspects for now and focus on the business ideas contained in your competitors’ sites and how these are presented.

SERP Analysis

Effective search acquisition begins with learning more about your customers and what they’re searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages?

Librarians to marketers

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. According to SEO Consultant, Gaz Hall: "Build a unique contact page for each location that you operate and mark up your location information in Schema.org."

How SEO and Content Marketing Come Together

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results.