Each listing on the SERP has three core components, which include the page title, page description, and page URL. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency.

Google guidelines don't agree with your approach

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor.

Keyword ideas for traffic potential

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Authority is created over time. It can't be rushed. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.

Make sure contact forms and contact information are current

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. When you add a link to your website, you are inviting users to leave your site. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Gaz Hall, a Freelance SEO Consultant, commented: "Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area."

High advertisement ratio

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers