Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.

Keyword Research — Avoid at Your Peril

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be.

Implement responsive design

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about.

Use Responsive Design

When it comes to search engine optimisation the information available can be a minefield. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Gaz Hall, from SEO Hull, had the following to say: "Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you."

Google owns roughly 70% of the search engine market share

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries.