Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.

Make sure your website is indexed in search engines

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order.

Understanding the rationale behind link intersects

Solving real customer problems is a major key to mastering evergreen content marketing. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning.

Think of copywriting as one cohesive process equal to writing paid search advertisements

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Duplicative or unnecessary website content can also hold you back from your true ranking potential. According to Gaz Hall, a UK SEO Consultant : "People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products."

Find out which tools will give you easy, intuitive, and accurate insights

Strategically written website copy includes well-thought-out internal links and calls to action. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?