Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. The key to quality SEO is all about research research research. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.

SEO is the tool to drive people to your website

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost.

Google’s bots might not share your opinion

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Link outreach is a bit “old school” but can still be quite powerful. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it.

Keyword Placement Matters, Not Frequency

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Gaz Hall, from SEO Hull, had the following to say: "When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough."

Data Mining – Release the Scrapers

While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.