The personal reputation has become a crucial aspect. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. There are also companies who sit between both camps almost grey hats so to speak.

Measure and Improve by paying attention to site submissions

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Google and other search engines Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Random musings on meta tags

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?!

Quality over Quantity

Sometime you heard that Seo is dead, but no it’s not actually dead. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Gaz Hall, from SEO Hull, had the following to say: "A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. "

Carve out time for concentrating on analysis

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines.