Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly.
The value of Google authorship
It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The recent statistics show
that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices.
The next step is often forgotten
People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Always remember that the
success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales.
Optimize page titles
Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Gaz Hall, from SEO Hull
, had the following to say: "Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak."
Benchmarking Current Traffic Sources and Volume
For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Sites built around user
interaction and sharing have made it easier to match interested groups of
people up with relevant content. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well.