Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?

It’s time to revolutionize our approach to backlinks

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice.

Where You Can Find Great Links

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Rankings matter. But they’re not the metric you should be focusing on. Despite all the changes, the fundamentals of search engines remain the same. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics.

Choose a more relevant snippet of copy directly from your web page

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. According to Gaz Hall, a UK SEO Consultant : "The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for."

Be Mobile Friendly

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. A so-called website blocker is something that prevents search engines from accessing the site If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords.