Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines.

Google rewards backlinks that are more niche relative

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

Use Link Baiting To Get More Clicks

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent.

When to Consolidate Content for Maximum Impact

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. To a search engine, relevance means more than finding a page with the right words. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. According to SEO Consultant, Gaz Hall: "It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. "

An interesting and useful copy is no longer enough

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience.